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ShangHai International Brand Recognition (SIR) is a recognition system specially established for Brand, Product, Services, F&B, Manufacturer, Academy and Halal Brand, aims to provide consumers with brand identification marks and protects consumers from exploitation of various commercial misconducts. And establish a harmonious relationship of mutual trust between brands and consumers to promote a win-win ecosystem in the market.

As the world’s oldest Chinese business media, ShangHai Business Media aims to help build consumers’ trust and confidence in brands through “SIR” and assist companies in creating a high-quality brand image, thereby enhancing the company’s market position.